Brand
LivingStrong
LivingStrong is based in Holland Michigan. It is a personal training gym that’s mission is aimed at helping to improve and focus on five personal values: physical, mental, spiritual, emotional and financial.
My position in the company as a Graphic Designer was to create a brand for LivingStrong from ground up. During the creative process I started out with a variety of logo options and colors for the client to choose from. Once we landed on the logo and colors, the brand guide was then created along with the website, livingstrongtraining.com. Additionally, I designed pricing cards that were used for potential clients.
Client: LivingStrong
Agency: Next
Project: Branding
Copy: Ali Obermayer
Photography: LivingStrong Client
Date: Aug 2020
LivingStrong logo concepts
Final Logo
This mark represents the five pillars of coaching. The outlined, staggered lines above the name are pulled from the vertical letters in ‘LIVING’. This mark represents how the five pillars live in harmony with each other to create a balanced life. These are used as ‘progress bars’ where clients rank which pillar is important and fill them up as they meet their goals or improve on certain pillars.
Pricing card.
Logo variations.