Outward Bound

Outward Bound campaign’s message,“be wild, be fierce, be badass,” is to push people to explore the wilderness and take on risks. The Outward Bound experience is an extreme experience that can last all the way up to 72 days in the wilderness. The activities include hiking, cannoning, dog sledding, rock climbing etc. Through these challenges you find out what you are truly capable of along with a confidence boost, so the campaign brings these challenges to life through the use of scale and intense imagery.