E-Blox

E-Blox Rebrand was designed to take away and simplify the brand while also making it friendlier and approachable. E-blox is a fun educational experience through building blocks that come to life through lights, motion, and sound. Kids are able to work with circuits and learn code. The new logo design is circuits that are open suggesting, that all circuits will be connected once completed and also giving off an open and expressive voice to the brand. The new identity colors are a bright orange and purple signifying education, science, and technology. The campaign is to promote inspiration because the brand is creative. The packaging is minimalistic, giving it a balance because E-Blox is a very complex toy.