Emmanuel Hospice lacked patients and needed to get the word out about their services.

We came up with the campaign “More about living” while in conversation with one of our coworkers who had recent experience with hospice care for their loved one. They had explained that it was the best thing they did for their loved one and wished they had given their loved one Hospice care sooner. They said, “It’s more about living than dying.” that started our campaign idea.

We focused on the hospice patients’ experience rather than the employees like most hospice brands had been doing.

Using the brand guide that Emmanuel Hospice had, I created the campaign designs.

Client: Emmanuel Hospice
Agency: LEAD Marketing Agency
Project: Campaign